NIKEiD Frisco ISD
Product Photography
NIKE Football collaborated with Frisco ISD to bring a level of cleat customization to the districts high school football teams that is typically only available to NFL athletes. Alberto was tasked with producing the digital assets to be used in this multi-week campaign as well as directing the video capture team throughout the activations surrounding this project.
Design Sessions
Coaches from each high school were asked to bring key players to a post-practice design session at The Star in Frisco. Guided by a Nike team member, the athletes were shown how to fully use NIKEiD and come up with their own design.
School Visits
Once a winning design was chosen by each team, we visited each individual school and unveiled the custom cleat. Players were now able to purchase the shoe for the upcoming football season.
